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| |  | | In This Issue | | January 31, 2012 | | | |  |  | | |  |  | Hi OSB Members,
Getting yourinto the inbox with success is always a hot topicif it doesn't happen, all yourmarketing efforts go up in smoke. Keep up to date withservice providers' ever-changing delivery requirements, and everything will be cool. Watch our recorded webinar, 2012 Delivery Changes , and discover how these changes will impact your
Speaking of hot topics, providing smokin' i.e. valuable content is of the utmost importance if you want to keep your customers engaged and runnin' hot. A simple survey (hint, hint) will provide you with fiery insight. With that said, take our survey (you'll finish it in a hot minute) so we can
This just in: The last call to enter our Next Teen Tycoon entrepreneur video contest has been extended. Submit your videos by Monday, February 6th for a chance to win!
Cheers, | | | | |  | | |  | MARKETING BLOG | | Takeaways from VRTests: CTA Edition We're already a few weeks into 2012 and I don't know about you, but some of my New Year's resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to say I've stuck to, is testing a lot of different things in mycommunications. So I thought it might be fun to share some of these tests in a series of blog posts throughout the year. Maybe you can take advantage of some of these findings too...  Five B2BTakeaways from Tebow-Mania
If there's anything I've learned from the Tim Tebow craze, it's that giving the right pitch to the right (or wrong) audience can get your name out there, for better or for worse. If your message is irrelevant, if it is controversial or if you're too aggressive in the delivery, you may end up polarizing your audience or losing followers. In order to keep your business in the best light, follow these five B2Bbest practice tips...
Has Communication on Twitter Gone to the Birds?
I’ve been on Twitter for almost four years now. Not as long as some of the more pronounced early adopters, but long enough to see the changes in the social network for better or worse. This is not a post to bash on what Twitter is today, but just to bring to light what those changes are and get input from other users to see if they're observing some of the same things...
| | | |  | DELIVERY CHANGES | 2012Delivery Changes You Oughta Know
Want yoursafely delivered to your customers' inboxes? Of course you do! Watch our recorded webinar and get fully versed ondelivery changes that've been implemented in the New Year.
| | | CAMPAIGN CREATOR |  | Roost by VerticalResponse Campaign Creator
Since acquiring Roost (our new social media marketing platform) more than a month ago, our development team has been hard at work making the Campaign Creator the best it can be. We've introduced some great new features and functionality. So with all these new things going on with the product, I thought it would be the perfect time to do a new overvideo. Here's the skinny...
| |  | STATISTIC BENCHMARKS | How Do YourMeasure Up?
Ever wonder how your emailrates, bounces,-throughs, etc. compare to those in your same industry? Our friends at Epsilon released their 2011Trends and Benchmark statistics based on industry. Take a look and see how you measure up.
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VR Buzz January 31, 2012
In This Issue
* Note from our CEO
* VR Marketing Blog Articles
* I LoveSale
* Email Delivery Changes
* How-to: The Roost Campaign Creator
* Email Industry Benchmarks
A Message from Our CEO
Hi OSB Members,
Getting yourinto the inbox with success is always a hot topic
if it doesn't happen, all yourmarketing efforts go up in
smoke. Keep up to date withservice providers' ever-changing
delivery requirements, and everything will be cool. Watch our
recorded webinar, 2012 Delivery Changes, and discover how these
changes will impact your
Webinar:
Speaking of hot topics, providing smokin' i.e. valuable content is of
the utmost importance if you want to keep your customers engaged and
runnin' hot. A simple survey (hint, hint) will provide you with fiery
insight. With that said, take our survey (you'll finish it in a hot
minute) so we can
The good stuff!
Survey:
This just in: The last call to enter our Next Teen Tycoon
entrepreneur video contest has been extended. Submit your videos by
Monday, February 6th for a chance to win!
Next Teen Tycoon:
Cheers,
Janine Popick (janinepopick), VerticalResponse CEO and Chief Blogger
VR Marketing Blog Posts
Takeaways from VRTests: CTA Edition
We're already a few weeks into 2012 and I don't know about you, but
some of my New Year's resolutions have already started falling by the
wayside (gym membership, what?). One thing I am happy to say I've
stuck to, is testing a lot of different things in my
communications. So I thought it might be fun to share some of these
tests in a series of blog posts throughout the year. Maybe you can
take advantage of some of these findings too...
Read More:
Five B2BTakeaways from Tebow-Mania
If there's anything I've learned from the Tim Tebow craze, it's that
giving the right pitch to the right (or wrong) audience can get your
name out there, for better or for worse. If your message is
irrelevant, if it is controversial or if you're too aggressive in the
delivery, you may end up polarizing your audience or losing
followers. In order to keep your business in the best light, follow
these five B2Bbest practice tips...
Read More:
Has Communication on Twitter Gone to the Birds?
I’ve been on Twitter for almost four years now. Not as long as some
of the more pronounced early adopters, but long enough to see the
changes in the social network for better or worse. This is not a post
to bash on what Twitter is today, but just to bring to light what
those changes are and get input from other users to see if they're
observing some of the same things...
Read More:
*************************
I LoveSale
Love from Us to You: Get 50% OffCredits
We love our customers and everyone loves a good sale. Buy 500
credits, and get 500 freeour gift of appreciation!
Jump on the I LoveSale today. Hurry, sale ends 2/19/ Use code: VRC12
Get the Deal:
*Note: Offer valid for purchase of 500credits or more from
2/6/12-2/19/Email credits expire one year from purchase date.
Offer not valid with other VerticalResponse offers or promotions
Email Delivery Changes
2012Delivery Changes You Oughta Know
Want yoursafely delivered to your customers' inboxes? Of
course you do! Watch our recorded webinar and get fully versed on
email delivery changes that've been implemented in the New Year.
Watch the Webinar:
*************************
Roost Campaign Creator
Roost by VerticalResponse Campaign Creator
Since acquiring Roost (our new social media marketing platform) more
than a month ago, our development team has been hard at work making
the Campaign Creator the best it can be. We've introduced some great
new features and functionality. So with all these new things going on
with the product, I thought it would be the perfect time to do a new
overvideo. Here's the skinny...
Learn More:
*************************
Statistic Benchmarks
How Do YourMeasure Up?
Ever wonder how your emailrates, bounces,-throughs, etc.
compare to those in your same industry? Our friends at Epsilon
released their 2011Trends and Benchmark statistics based on
industry. Take a look and see how you measure up.
Learn More:
********************************************************
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