The Story Behind the Brand... 
Written by Michele Scott
My parents are the original American Dreamers who started Professional's Choice over thirty-six years ago. Along the way, there have been plenty of tough times and some great times. In each step along the way, we always moved by listening to and growing with our horses, while striving to make the lives of our horses more comfortable.
Where We Came From:
Over the years, I have been asked innumerable times, exactly how Professional's Choice was started. I have to take crfor that. Well, sort of. You see, I fell in love with horses when I was about five years old. My parents had recently bought a home with a little land on it where it was possible to maintain horses. The neighbors across the street had a pony, and occasionally I would go over and get a ride, but that didn't satisfy me. I wanted my own horse. Luckily for me, my dad had grown up with horses on a ranch, so he was pretty much on the same page as I was. I'm not sure how my mom felt about it, but she got on board soon enough. So it was not long before Dad brought home this gentle giant of a horse named Ivan, who was some kind of Draft/Quarter thing. Ivan stood aboutand had a butt on him that felt wider than riding a bus. I have no clue as to what Dad paid for this horse, but whatever it was, he proved to be worth millions. He taught so many people how to ride—kids and adults from ages six to sixty. He had to have been one of God's angels on this Earth, because Ivan genuinely loved people and other animals. Ivan passed away when he was about thirty years old and he’s buried on my parents' property under his favorite tree.
Getting back to my story, one day Dad brings home Ivan, and my little six year old brain is running in over-drive because all I want to do is get home from school and ride this horse....
Brand Philosophy:
“The more comfortable the horse the better the performance”, if your horse is not wearing the correct equipment you cannot expect it to perform at its best. All our products are designed with the horse's safety and comfort in mind.
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SMx Air Ride Pads
See all of the SMx Air Ride Saddle Pads from Professional's Choice
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Professional's Choice: Science Drives Our Products Written by the Experts at Professional's Choice Professional's Choice does not just make unproven claims regarding our products. Instead, we take a scientific approach to our designs and the engineering of our materials, we examine the facts, and then listen to the consumers who are our ultimate judges. We are proud to have been the first equine company to have our equipment tested by the engineering departments of leading universities and we
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Professional's Choice Products
Comfort Fit
The fit of your saddle pad can ultimately determine your horse's level of comfort during a ride. Fit, shock absorption and ability to keep the saddle in place are all determining factors of a saddle pad's effectiveness.
That's why the Comfort Fit Western Saddle Pad by Professional's Choice was designed with all of these factors in mind.years of scientific study went into creating the perfect blend of internal mechanics on the Comfort-Fit Saddle Pad. The seamlessly woven contoured pad is void of any cuts or re-stitching, and features two Air Ride panels that work independently to flex with the horse's movement. This ensures that your saddle stays firmly in place no matter how hard your horse is performing. The Air Ride material is comprised of closed-cell bubbles that react toure from your body and your horse's by distributing it over a wider area, eliminatingure points.
Professional's Choice Comfort Fit SMx HD Air Ride Alpine Western Saddle PadYour Price: $189.95
Hunter/Jumper Pads
The Professional's Choice Hunter/Jumper Pad is crafted specifically for work over fences. Made of soft quilted cotton, the pad doesn't add any additional bulk while wicking away moisture that develops during hard rides. In addition, a lightweight layer of UltraShock lines the saddle's contact area so that as your horse jumps it doesn't feel the impact of the saddle'sure points, as shock is instantly reduced by the UltraShock material before it ever reaches your horse.
Professional's Choice Hunter Jumper Saddle PadYour Price: $95
SMx Air Ride English Under Pad
This non-slip pad is carefully constructed from energy absorbing air channels that allow air to circulate, cooling the horse's back for maximum comfort. With its contoured high rise at the withers and unique conforming design, this pad will enhance saddle fit and the comfort of your horse when worn with any English saddle.
Professional's Choice Air Ride English Under PadYour Price: $95
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